Open Haptics Ecosystem: unlock a tremendous value for the haptics market

1. Haptics products innovation cycles

Building haptics products is long and expensive. It is mind-blowing how much time and investment is required today to execute a product innovation cycle in haptics. Here are some examples:

  • The Play Station 5 dual sense haptics implementation was designed between 10 to 15 years ago. I tested the same controller in SVVR in 2017 at the Immersion corporation booth.
  • D-Box took 20 years to grow its haptics cinema business based on its haptics actuation to something meaningful.
  • Haptx gloves have been in development since 2013, they are at the stage of development kit today.
  • Meta haptics efforts started in 2015, it is unclear when they will bring a haptics product on the market.

2. Shared Best Practices

Haptics professionals don’t share what works and what does not. It is frankly not even their fault. There was no safe space to do so.

XR Haptics, implementation and design guidelines

3. User-centric VS bottom-up approach

The haptics market is mainly made by hardware technology manufacturers and providers today. They approach the integration problem into existing systems with a bottom-up approach, which means they build a vertical technology stack based on their actuation system. It is not their fault, there was no practicable alternative for a technology company.

Fragmented haptics ecosystem

4. Market Segmentation

Peter Cooney from SAR insight proposed market research that showed the perspective growth and market segmentation for Haptics. The total market value was actuators. The trends indicate the increase of unique spending for each actuator, with no projection for software and content.

5. Standardisation

I go in-depth in this article on why standards are necessary to grow a vibrant content creation community.

Simplified Overview-PC/XR
Simplified Overview-Mobile

6. Incentive’s alignments

No business transaction happens if there is no unlocked value on both sides.

7. The elephant in the room: IP licensing

It is well-known that the IP licensing history of the haptics market is murky. That changes with standards, the IP policy is clear and defined for each standard publisher avoiding potential IP licensing issues which plagued the market in the past. Audio and video markets have fewer issues due to reliance on standards.

8. Total Value Locked

Here things get interesting. What value can haptics unlock in different usages by leveraging standards and public best practices?

  • Ecommerce, see the previous use case.
  • Advertisement, I know the research is shelved somewhere.
  • Video content streaming, see D-Box.
  • XR, upcoming book.

9. Unlock the value: Open Haptics Ecosystem

How to unlock value for the value chain?

Table 1: Problem — Solution for the Open Haptics Ecosystem

10. Conclusion

A major upside for the haptics market is locked in the impact of haptics on usages, today unknown. To unlock that value, it is necessary to increase the rate of haptics innovation, a sustainable IP licensing landscape, and guarantee content interoperability. The solution is the open haptics ecosystem with a value chain based on standards and public best practices.

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Interhaptics is a development suite designed to build and create realistic human like interactions as well as haptics feedback for 3D application in XR

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Interhaptics

Interhaptics

Interhaptics is a development suite designed to build and create realistic human like interactions as well as haptics feedback for 3D application in XR